![]() ![]() In fact, using irrelevant hashtags could put your account at risk of getting shadowbanned. But stuffing your caption space with all the hashtags you can use isn’t always a good idea. Instagram allows you to add up to 30 hashtags per post. But fun and casual posts may need just a few words in the caption or even a few emojis.Ĭheck out some of the best caption ideas we put together to make the most of this space. For instance, longer captions could work well with informative and educational posts. However, you may also want to test longer captions to see how your audience responds and how engagement varies by post type. The ideal length is 1-50 characters, as Quintly found that these tend to drive more interactions in an analysis of 5.9 million posts. While 2,200 characters is abundant caption real estate, huge blocks of text may look messy and distract people from the main focus of the post, i.e., your photo or video. It’s also important to note that Instagram captions are truncated at 125 characters. So there’s sufficient space to add context to your posts through your captions. The Instagram caption limit is 2,200 characters. ![]() The character limit for Instagram ads is similar to that of Facebook.įor more specifics around Instagram ads, check out our Instagram ad size guide. Username character limit – at least 5 characters and up to 50 characters.Facebook maximum character limitsīesides posts and ads, Facebook also has character limits for usernames, Page descriptions and comments: So we recommend testing out what works for you specifically and trying out different Facebook post lengths to find the ideal character count for you. ![]() That said, what engages your audience will also vary depending on your industry. In fact, short posts tend to perform better even on Facebook.Īccording to a BuzzSumo analysis, the ideal Facebook post length is around 50 characters (or fewer), which tends to get the most engagement. This gives you ample space to tell a detailed story or explain something in-depth.īut just because you can post a lengthy status update on Facebook doesn’t mean you should. Facebook posts character countįacebook is the perfect place to share long-form content, with the platform allowing up to 63,206 characters in regular posts. Pair these Facebook ad character counts with our Facebook ad size guide to create the perfect ad. ![]()
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